Adidas Olympics LDN 2012

Commissioned by Adidas to install a promotional piece, stating AdiZero Primeknit’s slogan “all you need, nothing more”  at the Adidas Olympics pop up store, Newburgh Street, London; 27 July – 11 August 2012

The pop up store unveiled and sold 2,012 limited edition adiZero Primeknit running shoes, which uses breakthrough technology to knit the upper portion of the sneaker in one seamless piece. The “all you need, nothing more” artwork echoes the seamless technology, materials and processes used to make this unique sneaker.


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